U.S. Polo Assn., India’s leading casualwear brand of the globally renowned United States Polo Association (USPA), unveiled its new brand store in Punjim, Goa today. The all-new store at M.G. Road, extending across 2237 sq. ft., showcases the brand’s latest Autumn-Winter Collection in full glory. The grand store launch was attended by more than 100 employees from the U.S. Polo Assn. family, who flew down from Bangalore to Goa to celebrate the major milestone for the brand.
With an authentic connection to the sport of polo, the new store has a modern décor, sport-inspired accessories, and an authentic feel, immersing the shoppers into the brand story throughout their shopping experience.
Spread across 2 floors, the new brand store at M.G. Road features the ‘rebranded identity’ having an all-white interior, enhanced with the ubiquitous brand colors, wood, metal, and concrete detailing. The store also features a special wall that embodies the spirit of polo – classic and cool.
Speaking at the store launch, Amitabh Suri, CEO, U.S. Polo Assn. – Arvind Fashions Limited, said, “We are thrilled to announce the grand opening of our U.S. Polo Assn. store in the vibrant and picturesque land of Goa, a momentous occasion that marks a significant milestone for our brand. We are excited to bring the timeless elegance and sporty sophistication of our brand to this coastal paradise. What adds immeasurable joy to this event is the presence of over 100 passionate team members of our U.S. Polo Assn. family who have flown down from Bangalore to Goa to be a part of this historic moment. The U.S. Polo Assn. brand store at M.G. Road carries the brands’ product offerings in the form of USPA Mainline, USPA Sport, Denim & Co., Footwear, Accessories & Innerwear.”
