In the backdrop of the Ram Temple Consecration ceremony in Ayodhya, India’s leading agarbathi manufacturer Cycle Branr added a touch of brilliance to the skies and made their contribution to the nationwide celebrations by unveiling a colossal 111-feet agarbathi, as a tribute to Lord Rama. Goa Chief Minister Pramod Sawant lit agarbatti at Shri Radhakrishna Temple in Sankhali
This awe-inspiring event unfolded simultaneously across three culturally vibrant places – Goa,, Mysuru and Maharashtra, , marking a heartfelt commitment to support and celebrate diverse artisanal heritage.
In Goa, Honourable Chief Minister Pramod Sawant celebrated the state’s rich craftsmanship while in Maharashtra, Honourable Chief Minister Eknath Shinde celebrated the state’s rich craftsmanship and emphasized preserving and promoting the region’s unique artistic expressions.
Goa Chief Minister Pramod Sawant said, “I am happy that we are playing a key role in the inauguration of the Ram temple in Ayodhya. This 111-foot incense stick will work successfully to create a sacred environment. Her scent will always linger.
Cycle Pure Agarbathi’s 111-feet tall masterpiece is a testament of modern technology meeting traditional art form; it is a profound homage to the rich cultural heritage of Mysuru’s artisans. This massive agarbathi was crafted over 23 days with a dedicated team of 18 skilled individuals, using specially handpicked materials such as the auspicious Dashanga: Honey, Konneri Gedde, Ghee, Sandal Wood Powder, Guggula , Agaru, Sambrani , Devadaru , Loban and White Mustard ( bili Sasive) along with Charcoal, Jigat and Jaggery. The agarbattis will be lit up for the next six days. The manufacturing process incorporates a unique technology devised by the NRRS specialists’ team.
Speaking on the occasion, Sri Guru, Chairman, NR Group, which runs the bicycle brand, said, “Being part of this special occasion, honouring the talented artisans shaping our artistic landscape, is indeed an honour. These individuals are the custodians of our cultural identity. Supporting them, especially hailing from Mysuru, is both a privilege and a responsibility. It’s gratifying to contribute to the preservation of our cultural heritage by recognizing and uplifting the dedicated artisans who play a crucial role in shaping our cultural narrative.”
Known as Akhand Jyothi, with a unique fragrance called PARAMPARA crafted by the esteemed Mr. Ranga Rao and family, the agarbathi adds a touch of tradition and nostalgia, making it the most cherished fragrance. This endeavour symbolizes Cycle Pure Agarbathi’s commitment to preserving and showcasing the essence of cultural legacy. NR Group today is managed by the third generation of the Ranga family.
