_Oaksmith®️ Crafter’s Edition, crafted by Suntory’s Chief Blender Shinji Fukuyo, creator of iconic Japanese whiskies Hibiki®️ and Yamazaki®️ – combines the finest Scotch Malts with the smoothest American Bourbons using world class Japanese blending techniques, bringing the best of East and West to Indian consumers_
Beam Suntory, a world leader in premium spirits, announces the launch of the new Oaksmith®️ Crafter’s Edition, a new and exciting addition to its iconic Oaksmith®️ portfolio. After successfully achieving the 1 million mark within 3 years of its launch, House of Oaksmith®️ is proud to launch Crafter’s Edition, the first ever innovation by any brand in the IMFL category. This masterpiece aims to welcome a broader audience, while celebrating the finest Japanese craftsmanship and emphasising its premium Indian whisky character.
Oaksmith®️ has been created by world-renowned Shinji Fukuyo, Chief Blender, Suntory, the founding house of Japanese Whiskies – with world-class Japanese craftsmanship, blending high quality Scotch Malt whiskies and smoothest American Bourbons to build a recipe that is unique and designed taking inspiration from the Indian palate. With over 30 years of experience, Shinji Fukuyo is also the creator of iconic and award winning Japanese spirit brands – Yamazaki®️, Hibiki®️ and Ao®️. Crafted with the true essence of Japanese Craftsmanship, Crafter’s Edition is a personal favourite of Suntory’s Chief Blender – Shinji Fukuyo. From seed to sip, the whisky is meticulously crafted to achieve a blend like no other resulting in a spirit that is gentle on the nose, complemented by a harmonious herbal aroma and an unexpectedly long smoky finish. Launch of Oaksmith®️ Crafter’s Edition whisky in Goa is key to Beam Suntory’s growth strategy, and this expansion signifies the importance of India to the global spirits company.
“We are delighted with the response that Oaksmith®️ has received from consumers since its launch. The growing premiumisation of the Indian market and the appreciation for finely crafted spirits made this the right time to introduce Oaksmith®️ Crafter’s Edition in Goa. With each passing year, Oaksmith®️ sets new benchmarks in the Indian whisky market and is set to become one of Beam Suntory’s largest brands. We see a growing opportunity for high quality, world class spirit brands and look forward to receiving the same overwhelming appreciation for Oaksmith®️ Crafter’s Edition here,” says Rishi Walli, Senior Director, IMFL brands.
As Oaksmith®️ continues to grow and captivate consumers, it remains committed to offering a quality experience that blends the best of Japanese craftsmanship with the essence of India. Poised to make Oaksmith®️ more accessible than ever before, Oaksmith®️ Crafter’s Edition will be priced at INR 430 for a 750ML bottle in Goa.