Gulf Oil Lubricants India Limited, a pioneer in the world of lubricants, proudly presented the “Chai-Pakoda” Ride in Goa.
The ride is a cherished tradition within the
ecosystem of India Bike Week, Asia’s premier motorcycling festival. IBW kicked off its 10th edition
with an adrenaline-pumping start of Chai Pakoda rides in Delhi in the month of September, marking
the beginning of this year’s much-awaited celebration of motorcycling adventure, camaraderie, and
culture. With Gulf’s association this year, the event promises to be a thrilling experience for riders
and enthusiasts alike.
The Goa Chai-Pakoda breakfast ride witnessed an impressive turnout, drawing in over 100
enthusiastic bikers from across the region. Riders of diverse backgrounds and motorcycles, ranging
from the thunderous Harleys to the nimble KTMs and Yamahas converged at The Temptation
Dabolim – 24×7 Complete Food Shop in Dabolim, where they embarked on an exhilarating 38-
kilometer journey to the Chrisander’s Resort in Quepem.
Safety remained paramount throughout the event, commencing with a mandatory ‘safety riding’
session for all registered bikers before hitting the open road. The ride also boasted the presence of
IBW Marshals, each leading a group of riders, ensuring a synchronized and secure journey for all
participants. Helmets and shoes were compulsory for all riders, while Gulf provided fluorescent
safety jackets to enhance visibility. Additionally, an ambulance stood by during the ride, ensuring
immediate medical support if needed. At the end point, participants engaged in thrilling activities,
including a push-up and burpee challenge, adding an extra layer of excitement to this memorable
Mr. Amit Gheji, Head of Marketing, Gulf Oil Lubricants India Ltd, expressed his pride in Gulf’s
association with the iconic Chai-Pakoda rides, stating, “We are thrilled to be a part of India Bike
Week’s 10th edition and to present the exhilarating Chai-Pakoda Ride in Goa. These rides embody
the spirit of the motorcycling community, fostering camaraderie and a love for the open road. Gulf is
committed to enhancing the riding experience for motorcycle enthusiasts across the country, and
this association is a testament to that commitment. We aim to inspire and support riders, ensuring
they have a safe and enjoyable journey while celebrating their passion for biking.”
The 10th edition of India Bike Week, marks a significant milestone in the journey of motorcycling
culture in India. The Chai-Pakoda Rides, a beloved feature of India Bike Week, offer riders the
opportunity to explore India’s scenic landscapes while indulging in the quintessential Indian chai and
Gulf has a long-standing commitment to the motorcycling community, offering high-quality
lubricants tailored to the unique needs of motorcycle enthusiasts. With its association with India
Bike Week, Gulf eagerly anticipates a thrilling journey alongside passionate bikers and enthusiasts,
further enhancing the motorcycling experience for all.
Gulf Oil Lubricants India Limited (GOLIL), part of Hinduja Group and Gulf Oil International, is one of
the leading players in the lubricant market in India and has a top 2 / 3 position in key segments
amongst the private sector brands. GOLIL has a wide range of world class-leading products in the
automotive and industrial lubricants space catering to B2B and B2C segments with a growing
distribution network. The brand has tie-ups with over 30 leading OEM’s and a leader in the direct
sales network to industrial, infrastructure and institutional customers, and exports to over 25
countries. Along with automotive and industrial lubricants, greases, we have a growing share in the
2-wheeler batteries segment. In India, we have a strong manufacturing and R&D bases with two
plants in Silvassa and Ennore, Chennai. The brand is working towards being future-ready to offer
additional mobility solutions and has recently tied up with Indra Technologies- UK based
charger/mobility company and ElectreeFi, an EV SaaS provider to drive the change.
Today, globally the Gulf brand is present in more than 100 countries across five continents. The Gulf
Oil International Group’s core business is manufacturing and marketing an extensive range of over
400 performance lubricants and associated products for all market segments.
Gulf enjoys a strong brand recall built through association with brand ambassadors like Mahendra
Singh Dhoni, Hardik Pandya, Smriti Mandhana, Chennai Super Kings coupled with global sporting
partnerships like Williams Racing etc.